When it comes to the web, people rarely have much time or attention to spend on reading information. Often people come to a website with a topic or question in mind, they quickly scan through headers, the first part of sentences, paragraphs, bullet points, links and decide whether they read more thoroughly or move on.
Sometimes, they get distracted and move on to a completely different topic!
So how can we respect our visitors’ time and busy schedules? …or low attention spans, even.