What I think and why
When it comes to the web, people rarely have much time or attention to spend too long reading information. Often they come to a website they think might provide the information they need, they quickly scan through headers and links to find what they are looking for and then move on to the next thing.
Sometimes they will get distracted and move on to a completely different topic!
So how can we respect our site visitors time and busy schedules? …or low attention spans even.
A User Research Synthesis is where you group your feedback into common themes. The exercise of putting together a User Research Synthesis can provide great value for a team.
By understanding your user’s needs, motivations and behaviours, combined with your business goals, you can start to map out their journey from A to B.
How a user journey should look is completely up to you and how you think you can best portray the story to your audience.
Finding out what worked and what didn’t in a project is a great way to move forward with the next one.
Take for example, a reflection on a series of workshops conducted. How do we know how to get more from the workshops for the next series?
Well, user feedback is one way, but, another perspective is seeing what the team members can tell you about the events, such as:
You can keep this reflection as an informal discussion with note-taking. Once you have your findings, work out what could be applied to the next project.
There may be a time when we need to conduct a Usability Evaluation without any users.
Ultimately, we want to always consider user testing. However, when we are establishing a baseline or resources are limited, we can gather valuable feedback amongst team members.
Each evaluator examines the interface and judges its compliance based on Jakob Nielsen’s 10 Usability Heuristics, which are recognised usability principles.