Have you ever gone to a website and not been able to find what you’re looking for?
You know the information must be there somewhere but you just cannot locate it, and when you click on a category you are presented with information that is not what you would have expected.
This is when a website or web application can benefit from analysing and restructuring its Information Architecture (IA). The analysis would focus on organising and labeling content in an effective-sustainable manner to create a structure, based on interpreting where the user would go to look for things.